Strategic Plan 2025-2030
INTRODUCTION
You're viewing the web version of the 2025-2030 Strategic Plan. You can download the PDF version here.
Mission
We enable people to cultivate ideas, develop capacities, and create knowledge. Users do this through University Libraries’ provision of collections, expertise, services, and environments.
Vision
We aspire to transform the way people experience knowledge. We do this by providing new ways to discover, access, create, sustain, and share information. The Libraries aim to advance learning and research by enabling new types of questions to be asked, new forms of scholarship to be produced, and previously unimaginable problems or solutions to be explored.
University Libraries at Virginia Tech is entering a new strategic planning cycle following the 2020–2025 plan. As we look to the future, our goal is to increase our impact on the Virginia Tech community and beyond while ensuring that every employee sees how their contributions shape this impact.
This five-year plan aligns with Virginia Tech’s institutional priorities, specifically:
Global Distinction
“Virginia Tech Global Distinction is the university’s commitment to empowering impactful research, scholarship, and creative activity. The initiative enables faculty to serve collaboratively as a force for positive change by prioritizing infrastructure that supports the creation of, enables connections and collaborations with, and elevates awareness of scholarly activities. The initiative does this to create the best environment for faculty to feel supported in their scholarly activities, and to accelerate both the breadth of interdisciplinary and the depth of single-disciplinary scholarly activity for the benefit of the academy.” Source: Global Distinction | Virginia Tech
Virginia Tech Advantage
“Virginia Tech Advantage is a university-wide, multi-year commitment to offer a broad educational experience to undergraduate students from Virginia who have financial need. The initiative is composed of four support strategies: providing a significant amount of new scholarship money and financial aid to reduce unmet financial need and increased support for students’ basic needs, career preparation, and transformational learning experiences such as study abroad and internships.” Source: Virginia Tech Advantage | Virginia Tech
Internal Priorities: Building Capacity, Engagement, and Belonging
While our first two priorities address the broader goals and strategic initiatives of the library, we have also made a deliberate commitment to developing priorities that center on our employees. These priorities focus our attention on enhancing the work environment, supporting professional growth, and improving the overall well-being of our organization.
In 2024, University Libraries established the Strategic Planning Steering Committee (SSC) to develop a comprehensive five-year strategic plan aligned with Virginia Tech’s institutional priorities. The committee included senior leadership, two members from the Office of Strategic Affairs, and additional library employees with expertise in data, metrics, and publishing.
The committee’s task was to ensure that the strategic plan is grounded in the needs and aspirations of University Libraries. Taking an appreciative inquiry approach, we sought to identify our strengths and explore how we can build upon them while aligning with the broader university strategy.
PLANNING FRAMEWORK
Guiding Principles
THE GUIDING GOAL was to prepare an aspirational strategic plan through an inclusive approach. University Libraries Dean Tyler Walters tasked Director of Organizational Development Eric Glenn and Senior Associate Dean and Director of Scholarly Communications Julie Griffin with providing recommendations for a process for developing the Libraries’ 2025-2030 strategic plan. The Dean’s Group formed a Strategic Planning Steering Committee in October 2024 to work with Virginia Tech strategic planning experts Lauren Pollard and Jaida Smith in the Office of Strategic Affairs to facilitate the drafting of the plan, and to establish Subcommittees focused on university priorities: Global Distinction (Research and Scholarship), chaired by Assistant Dean and Director of Research Collaboration and Engagement Ginny Pannabecker, and Virginia Tech Advantage (Student Success), chaired by Associate Dean of Academic and Creative Engagement Patrick Tomlin. Dean Walters, as chair of Steering, encouraged Subcommittees to utilize an “Appreciative Inquiry” model in preparing reports for the plan (Hammond, 2013), and the Steering Committee to develop an aspirational 5-year plan to serve as a guide for the Libraries’ divisions and departments in setting priorities and establishing annual goals.
Planning Methodology
Our strategic planning process was grounded in Appreciative Inquiry, following the principles outlined in The Thin Book of Appreciative Inquiry by Sue Annis Hammond. With this strengths-based approach, subcommittees dedicated to Global Distinction and the Virginia Tech Advantage developed reports that served as foundational documents for their work. These reports helped shape the direction of our work by centering our strategy on what we do best and how we can build upon those successes. An essential component of the process was stakeholder engagement. We sought input from both internal and external sources to ensure that our plan reflected a broad range of perspectives. The strategic planning team gathered feedback from the internal library community through more than 17 stakeholder conversations facilitated by Lauren Pollard and Jaida Smith, as well as an internal survey and external stakeholder sessions with faculty, staff, and students. The data collection sessions included:
- Internal Focus Groups: Facilitated discussions with library employees to gather deeper insights.
- Internal Survey: Engaged library employees to capture staff perspectives.
- External Focus Groups: Collected feedback from departments and units outside of University Libraries.
The steering committee considered stakeholder feedback and identified the thematic areas most critical to University Libraries’ success in the coming years, which would inform the strategic plan.
Together, these efforts have created a balanced and inclusive foundation for strategic planning, one that values our strengths, listens to our stakeholders, and challenges us to grow in alignment with our mission and values.
AS WE ALIGNED OUR WORK with Virginia Tech Advantage, University Libraries sought to define goals that strengthen our role as a vital partner in student success. These goals reflect our mission to remove barriers, expand opportunities, and champion broader access to learning. By emphasizing welcoming spaces, student-driven exploration, and open access to innovative technologies, we connect directly to Virginia Tech’s commitment to preparing students for life and leadership in a rapidly evolving world. The Libraries’ goals of providing critical spaces for learning, positioning the Libraries as a hub for transdisciplinary exploration, and advancing broader access to resources and expertise demonstrate how our work contributes to building a thriving academic community and supporting the university’s mission.
AS VIRGINIA TECH ADVANCES its global research activity, University Libraries pursue goals that embed library expertise in the research lifecycle. These goals address the infrastructure that preserves and disseminates scholarship, the methods that support the use of data and evidence, the practices of publishing and engagement, the integration of emerging technologies such as AI, and the development of students as researchers. Through this work, the Libraries position Virginia Tech’s scholarship within durable, interoperable, and accessible systems that support collaboration and visibility across disciplines and borders.
LEARNING FROM THE PAST, one of the strongest pieces of feedback we received, both during this cycle and in prior planning efforts, was the importance of developing a plan in which all employees feel engaged and see their role in shaping the future of University Libraries. To honor that, this strategic plan places intentional emphasis on building capacity within our workforce, strengthening employee engagement and retention, and expanding opportunities for collaboration and innovation. These priorities ensure that our employees remain aligned, supported, and empowered to make a meaningful impact on University Libraries and Virginia Tech as a whole.
This commitment also reinforces our mission: to enable people to cultivate ideas, develop capacities, and create knowledge. When our employees are engaged and equipped to thrive, they are best positioned to provide the collections, expertise, services, and environments that allow our patrons to succeed.
Goal 1. Strengthen Campus & Community Connections
Strategic Objectives:
- Fund campus projects that align with Virginia Tech’s mission and strengthen collaboration across departments.
- Expand collaborative partnerships with university partners
Build library visibility and shared impact through collaborative partnerships across the university.
- Promote Ut Prosim and the Principles of Community
Embed service and community values into outreach initiatives that connect University Libraries with students, faculty, and the New River Valley community.
Goal 2. Cultivate Ideas
Strategic Objectives:
- Reinvigorate collaborative library grants
Increase opportunities for employees to generate ideas by providing collaborative library grants.
- Enhance employee participation in collaborative grant proposals
Encourage library employees to participate in collaborative grant projects.
Goal 3. Empower Library Employees for Success
Strategic Objectives:
- Emphasize library employee professional development
Formalize professional development expectations for all employees, including wage staff.
- Ensure access to professional development opportunities
Prioritize free and accessible training for staff and wage employees to ensure access to professional development opportunities.
Goal 4. Develop Capacity
Strategic Objectives:
- Improve the employee intranet
Ensure that the library intranet serves as a reliable and up-to-date hub for information, communication, and resources.
- Promote a culture of transparency and accessibility
Create consistent internal communications.
- Expand internal and external knowledge sharing
Increase the number of articles, guides, and documents available.
Goal 5. Employee Engagement and Retention
Strategic Objectives:
- Encourage library employees to pursue innovative projects and share ideas
- Grow the library’s professional development budget
Annually grow the library’s professional development budget and ensure funds are consistently and fully utilized.
- Align employee retention to the national average
Use intentional strategies to increase retention.
- Strengthen University Libraries’ well-being
Explore employee needs and foster a positive work culture.